About project
I designed an online service for the new Polish startup Vectis Iuris. As part of the project, I also designed the complete branding of Vectis Iuris. Do you want to check the full description of the IT system project? Check the case study or click on the link.
Do you want to learn more about Low and High Fidelity wireframes? Go to the separate Case Study on website design for Vectis Iuris:
Visual Design System
In the first stage of Design System work, I made a detailed analysis of the market and prepared a report on the communication strategy of competing brands. I have designed a number of mood boards so that, together with the client, I could choose the visual strategy corresponding to their vision. I based the logo design and User Interface on delicate, calm and pastel colours. For the colour scheme, I was inspired by the colours of parchment paper and the golden wrappers of old prints.
Colours
The graphical user interface (GUI) was based on Moodboards previously accepted by the client.
Typography
The graphical user interface (GUI) was based on Moodboards previously accepted by the client.
Logo
The company’s name consists of two Latin words, “Vectis Iuris”. Vectis means a “lever” – a device that allows work to be done with the least amount of force. “Iuris” is a word derived from the Latin word “iustitia”, which means justice. The logo’s base is the letter “V” enclosed in a shield border.
