Coproration webiste

New website for Wirtualna Polska Holding

A corporate website for Wirtualna Polska Holding (WPH), one of the largest Polish Internet media and e-commerce companies, is listed on the Warsaw Stock Exchange.

About Project

A corporate website for Wirtualna Polska Holding (WPH), one of the largest Polish Internet media and e-commerce companies, is listed on the Warsaw Stock Exchange.

The portal has been designed as a showcase service for the entire holding of the Wirtualna Polska group. The corporate website has been divided into 3 parts:

WP Holding – a part of the website presenting the entire WP capital group with descriptions of individual companies that are a part of the Holding;
WP Media – a part of the corporate website describing the largest company of WP Holding;
WP Investor – some information for WPH’s shareholders on the Warsaw Stock Exchange.

Old version

The previous version of the website had been designed and implemented by an external company Ideo. The Ideo company prepared a dedicated CMS system – Edito for Wirtualna Polska – including the corporate website project. The company – as an external partner – was responsible for the service and support of the corporate website for WPH, i.e. technical support, website development and its expansion.

Unfortunately, each change in the front-end application entailed a high valuation of an external company and a long waiting time for the change implementation. Unfortunately, the costs of cooperation with an external client significantly exceeded the benefits.

The following arguments prevailed in favour of resigning from cooperation with an external client:

the high cost of IT service maintenance, which resulted in every change being priced very highly by an external client;
the CMS, which was to support the management and editing of content on the website, was outdated, non-functional and limited in functionality;
the external company did not develop a dedicated CMS to the progress of competitive solutions;
all the data was stored on an external server as the property of an external client;
outdated design; the company has not made any visual changes since implementing the website in 2015.

Goals

Due to the iterative increase in the costs of service and maintenance of the co-corporation website, Wirtualna Polska decided to redesign the website. The goals of the project were:

the cost reduction of IT service maintenance with an external customer;
IT service for a corporate website based on WP’s internal resources;
technical service and maintenance and website development need to be handled by dedicated internal employees of the company;
implementation of the service based on WP media company’s CMS;
implementation of a visually modern website.

1st design version

The most important conditions for creating a new corporate website were:

low cost of software development;
fast time of implementation of a new website.

Wirtualna Polska Holding did not have enough human resources to build a front-end application from scratch and did not want to involve its IT department extensively. To tackle this issue, WP has used some internal technical solutions.

The board members of WP suggested that the front-end applications should be based on an internal front-end library (from which WP has built its media services such as wiadomości.wp.pl, kobieta.wp.pl, finanse.wp.pl). Unfortunately, the Design System turned out to be functionally limited and did not meet the visual requirements that should be applied to build a professional corporate website. The company abandoned the first version of the project.

You can find the project of the old version of the corporate website below.

2nd design version

As the person responsible for the project, it was my responsibility to deliver a solution for a corporate website that a team of developers would implement quickly and inexpensively into production. I suggested to WP representatives to buy a ready Responsive Multi-Purpose HTML5 Template. The Template POLO was based on ready-made solutions enabling the IT team to deploy the front-end application to production.

As a designer, I prepared UI mockups based on ready-made components such as charts, calendars, data tables, top bar and many others. Thanks to the already finished Design Style, my work consisted mainly in:

Designing the information architecture (main menu). Navigation on the corporate website.

Preparation of texts and commissioning of copyrighting works for the Public Relations team.

Preparing graphics, photos, vector icons etc.

I quickly delivered a finished project to the client thanks to the use of ready-made front-end solutions.

Check the final project below and compare it with the production website (service, site). Most of the mockups are 1×1 compared to what I implemented.

CMS

One of the most important functionalities of a corporate website is to base it on a developed CMS. WP Media (one of the largest companies in WP Holding) already had its own CMS.

This system was designed (along with an excellent Design System) and implemented by an external company Autentika and is one of the most important systems in the media company. The system supports the work of many editorial offices of WP Media (the largest company of WP Holding). The CMS includes an advanced editor of the article content and several functionalities, which are essential for the publication process. The system allows the connection (merging) with many media services in the WP Media company. It also included functionalities allowing to manage permissions to publish content.

The website has been integrated into the system of work of many editorial offices since it is based on the internal CMS. Thanks to this, the publishing and verification of content are based on the already-made work procedures of editorial teams.

After the project implementation, one editor was delegated to supplement the corporate website with content (articles, promotional texts, etc.).

Conclusions

The corporate website has been designed at a fast pace. As a designer, I did not have to plan and create the Design System from scratch as the template included ready-made style designs.

Thanks to the purchase of the responsive HTML5 Template POLO, the programmers’ team had quickly implemented the system and handed it over to the editors’ team, which supplemented the website with ready-made texts.

Thanks to the internal CMS, employees from many different departments such as Marketing, Public relations, Legal team, or the Holding’s authorities (representatives/board members?) have gained easy access to publish content such as announcements for investors, articles, etc.

The corporate website has been designed according to modern web design standards for large listed companies and to present WP as a top representative of the Internet industry in Poland.

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let's work together.

Let’s create something that makes you stand out, together.Drop me a line to talk about your project dream.

let's work together.

Let’s create something that makes you stand out, together.Drop me a line to talk about your project dream.

let's work
together.

Let’s create something that makes you stand out, together. Drop me a line to talk about your project dream.

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