Gaia Park
Real Estate Developer Website
About Project
In today’s world, many real estate developers try to find customers just before the construction starts. Therefore, many real estate development companies implement large marketing campaigns. For an effective campaign on the internet, it is of vital importance to implement a high-quality website to which users/potential customers will be directed.
I have designed a website promoting PROFBUD’s new residential investment Gaia Park.
About Team
A leading creative agency “Heart & Brain” was responsible for the entire marketing strategy and promotion of the investment in Poland.
PROFBUD is one of the largest companies carrying out residential investments in Warsaw.
Me
I worked freelance on this project. I worked closely with all stakeholders. Cooperation with H&B was extremely important to me because this company was responsible for the marketing campaign, and the website was one of the most important parts of the project. I also worked very closely with the client who, thanks to its domain knowledge, helped me to define the needs and problems of the target group.
Product Discovery
Business value
The business value of the website was quite low. The company would sell all the properties without any difficulty. However, the result that the company wanted to achieve thanks to the website was to support the work of sales consultants meaning better presentation of the offer and an increase in GAIA Park’s recognition on the internet.
Time and budget
The budget was tight and the time of implementation of the website was short. Therefore, I suggested to the client to buy a ready-made HTML CSS template. For the project, I purchased Hedon. Thanks to this solution, I reduced my and the development team’s design work to a minimum. We were able to quickly implement a website for production.
Opportunity
Customer Problems, Customer Pains and Customer Gains are always opportunities for my work as a designer.
Together with the marketing team, and working closely with the client, I defined several customer/user problems. In the next step, I designed some solutions that solved customers’ problems, pains or tasks. Check out some design solutions below.
Solutions
Construction Chronicle
A large number of clients buy properties before construction starts. The clients simply want to see what’s going on with the construction. I designed a timeline functionality. The client is informed about the status of each stage of the investment.
Neighbourhood map
Clients want to know the distance from their new home to shops and public amenities. I have designed a minimalist map with the most important facilities in the area.
List of properties
The frustration of potential clients in choosing the perfect house or flat from a list of many available properties. I have designed a functional table where clients can filter by any parameter such as stage, area or even number of rooms.
5. Product Design
5.1 Prototyping
Customers love interactive mock-ups. If you want to impress a client, give them a vision of their new product in the form of an interactive mock-up with a lot of animations. Below you can find a prototype that I have designed for the client. Check out the post below or click on the link:
5.2 Knowledge sharing
Figma source file
Sharing knowledge and my projects with others is important to me. Check the source file below or click the link to open it in a new tab:
Figma Community
I have also made the finished design template publicly available in the Figma Community. Use my design “Fullscreen Carousel slider“! It is a highly developed prototype with many animations:
Also, use my gallery prototype, so you don’t have to design a gallery from scratch. I hope these design templates will serve you well:
And If you don’t want to waste your time creating a high interactive prototype with drop-down menu you can use this file. In this prototype, I’ve made high interactive components of a horizontal drop-down menu. Use it!
Outcome
In the end, the development team implemented a functional website, which not only delighted the target audience but also significantly supported the work of real estate sales consultants. Thanks to the useful website, PROFBUD gained:
– the website that supported the advertising campaign – KPIs of the campaign were fully implemented
– the website improved the presentation of the sales offer on the Internet
– the website improved the sale of real estate
– thanks to optimised SEO, the company’s position in search engines increased significantly
– the company has increased its recognition and position on the market as a developer of high-quality real estate
